I can’t think of a more exciting profession to be in right now than marketing. I mean, sure, professional motocross racer or stuntman might provide some thrill (and I’ve given up on both of those careers every being a viable possibility for me), but nothing is moving as fast as marketing these days. Every day is different, the rules are changing, the media is changing, the customers are changing, and we are doing all this in the most challenging economy since the great depression. To me, marketing is about providing a solution to a business problem and the more variables you throw at it the more complex it gets. I remember just a few years ago, doing something like a myspace page to complement an advertising campaign was an afterthought if there was any money left in the budget. Now, most budgets start with social media (or some interactive component) and the advertising is a mechanism for traffic generation. It’s important for marketers to stay up on the latest technology evolution, but more importantly is to understand why, how and when to use them in their communications mix.
This is a very exciting time to be a marketer! Stay tuned.