Stowe, Vt.—February 1, 2008—hmc² announces the addition of Bill Patton to its staff. Patton joins hmc² as the company’s lead strategist for interactive services and online direct response.

Patton continues a numerological employment trend: Prior to joining hmc², Patton was the marketing director at Concept2 in Morrisville. His experience also includes marketing positions at Wild Country and Black Diamond Equipment. Patton has developed public relations and branding campaigns, Web development, and online marketing initiatives for a range of products and ideas. Most notably, Patton led the development of an online community and loyalty application for Concept2 that quickly grew to include nearly 100,000 people from 93 countries.

“hmc² is positioned to help companies leverage the reach of the Web, in combination with cutting-edge advertising and community marketing, to make a real difference for our customers in building lasting value for their brands,” said Patton. Veronica Williams, president and managing partner of hmc², said that Patton’s technical expertise will add a new dimension to the media mix for the agency’s clients. “We have long sought to find and exploit new and unique marketing avenues,” she noted, “and Bill has established himself as a leader in new media marketing while at Concept2. We’re very pleased to be able to bring his vision and creativity to hmc² partners.”

Patton grew up in New York. He earned a bachelor’s degree in physics from the University of Vermont and an MBA from Northeastern University in Boston. Patton, an avid rock climber in his free time, resides in Underhill with his two daughters.

hmc², located in Stowe, is a marketing firm that specializes in influencing female decision makers by offering clients strategic, creative, and value-driven advertising and public relations solutions. hmc² is Vermont’s only agency to be accepted into the prestigious American Association of Advertising Agencies. hmc² employs 15 marketing professionals hailing from major national and international media markets, as well as regional and local Vermont markets. For more information, call 802-253-7141, or visit www.hmcstowe.com.

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