Great news! The results are in…and the goal has been achieved! Click-it-or-Ticket, the nationwide outreach campaign designed to encourage seat belt usage, was enacted in Vermont through the creative efforts of hmc². The campaign, which ran in May and included both broadcast and interactive executions, resulted in 87.3% seat belt usage in the state, leading to an additional $3.7 million for the state’s transportation and public safety programs. Talk about ROI! For more details, read the Governor’s press release here.