Debuts Fun-filled “Just Add Family” Campaign for Winter ’08-09

What do you get when you stir together a picture-perfect ski mountain and the ultimate family destination? All the ingredients for hmc²’s new “Just Add Family” campaign for Smugglers’ Notch Resort. The campaign, which features a creative snow-covered packet in print advertising, direct response (with the “recipe” for fun included), interactive initiatives and collateral materials, highlights the resort’s unique all-inclusive, ideal-for-families message by utilizing the highly recognizable drink mix packet as a metaphor for how instantly you can achieve fun at America’s Family Resort^SM.