Stowe, VT—May 30, 2008—hmc² announces that Tom Holmes of Burlington has joined the company as marketing director, a newly-created position.

Holmes, 38, will lead strategic marketing initiatives for hmc²’s clients and oversee the team responsible for tactical communications implementation. According to Veronica Williams, president and managing partner of the agency, “Tom is incredibly well-versed in the intricacies of brand development and delivery, and his expertise across all marketing channels brings enormous value to our clients.” Williams also notes that Holmes’ hiring is part of a strategic evolution of the company as it morphs from the former HMC Advertising to hmc², a solutions-oriented marketing company.

Holmes’ new position at hmc² also dovetails with seismic shifts in the business marketplace. “So much is changing so fast for businesses right now, including the means by which prosperity is achieved,” Holmes commented. “For many companies, success will be based on their ability to make relevant and focused connections within a sea of competing media clutter. At hmc², our self-imposed mandate is to provide our clients with innovative strategies and breakthrough creative, coupled with an inventive mix of traditional and new media channels.”

Holmes comes to hmc² after spending six years at Kelliher Samets Volk in Burlington, Vermont. There he served as a senior brand manager and led key client accounts such as Unicel, Carpet One Floor & Home, Stowe Mountain Resort, Chittenden Bank, and Sugarbush Resort.

Previously, Holmes spent over a decade honing his marketing skills at some of the best shops in Boston, including a seven-year stint at Allen & Gerritsen as director of business development.

hmc², located in Stowe, Vermont, is a full service-marketing firm that offers its clients strategic, integrated solutions that create resonance and incite action. The agency has gained renown as the “little shop with big ideas,” a distinction it has demonstrated via campaigns for a host of topnotch clients, including Blue Cross/Blue Shield of Vermont, Vermont Captive Insurance, Smuggler’s Notch Resort, and Bourne’s Energy. hmc² is a member of the prestigious American Association of Advertising Agencies. For more information call 802-253-7141.