Archive: December 2009
hmc2 Advertising Creates New “I am Vermont Yankee” Campaign for Entergy Company
Entergy recently chose hmc2 Advertising for a new campaign designed to impart facts about the role Vermont Yankee plays in Vermont’s energy and economic future. The campaign is designed to build awareness around nuclear power as a safe, clean and reliable energy source. An authentic representation of the people of Vermont Yankee, the “I am Vermont Yankee” campaign which launched on Dec. 17, 2009, enables employees to share their experience and knowledge while providing Vermonters an intelligent and impactful means for separating fact from fiction on a variety of topics surrounding nuclear power. Using strategically-crafted and placed marketing communications, including television, print, and interactive, the campaign will help inform Vermonters and their evaluation of nuclear energy. To learn more, visit www.iamvy.com
hmc2 Advertising Gives Legacy Client Smugglers’ Notch Resort A Fresh Approach to Vacation Package Marketing
In the dog-eat-dog world of online travel marketing, hmc2 has significantly moved the needle for Smugglers’ Notch Vermont, well-known as America’s Family Resort, and a 20 year client of the agency. Capitalizing on Smuggs’ iconic family brand, hmc2 launched a re-skinned website, creatively engineered to move the customer immediately through an intuitive, virtual vacation experience in the mission-critical first moments on the site.
Read more
