Bill Patton, Director of Insight and Interactive

Bill is that guy who’s seemingly good at everything.

An accomplished rock climber, skier, clarinetist, and speed reader, a holder of both an undergrad degree in physics and an MBA — it’s no wonder he’s so good at his job. Bill is as comfortable leading a strategic marketing conversation as he is talking geek with highly specialized programmers. Few others are able to so effortlessly take in immense amounts of data and make game-changing decisions on the fly.

Bill’s ability to uncover actionable insights has impacted the work hmc2 has done for iTech, Green Mountain Power, and VSAC, among others. As an enthusiastic proponent of higher education, Bill has enjoyed his opportunity to work with Champlain College and UVM as a guest lecturer.