Why do you only show pictures of the hmc2 directors at play?
OK – so maybe this isn’t exactly what we meant when we asked for your marketing questions, but since we get this one a lot, it’s worth answering. It has to do with our brand as a marketing agency.
When you go to an ad agency’s web site, you’re going there because you want to learn [...]
Managing your marketing portfolio
Or, when ROI is not the best way to measure your results.
We talk a lot here at hmc2 about being focused on results. And we are. Sometimes even more than our clients. Because we want to know what success for any program looks like. But sometimes, return on investment just isn’t the right measure of [...]
About a year ago I bought a new Saturn Vue. I really liked the way they looked, drove and I was intrigued by the brand. My purchasing experience was what I expected it to be; no pressure, a “real person” not a “sales person” helped me with my purchase. I quickly became a brand advocate and helped propagate the brand strategy that Saturn was carrying out. Until this morning that is!
Managing Your Brand’s Growing Social Life
Social networking can help you manage your brand.
Slacker.com — built for a market of one
One of the oft talked about, but rarely realized promises of the web is the ability to deliver “products” that can be tailored to suit a market of one. One site that I have recently begun to use for online radio is an excellent example of web enabled customization done right.
