What’s the right mix?

When you’re thinking about how to allocate funds between traditional and “new” media, there isn’t a one-size-fits-all answer. But, there is proven process that will help you make that determination.

Managing your marketing portfolio

Or, when ROI is not the best way to measure your results.
We talk a lot here at hmc2 about being focused on results. And we are. Sometimes even more than our clients. Because we want to know what success for any program looks like. But sometimes, return on investment just isn’t the right measure of [...]

Why I Love Marketing

I can’t think of a more exciting profession to be in right now than marketing. I mean, sure, professional motocross racer or stuntman might provide some thrill (and I’ve given up on both of those careers every being a viable possibility for me), but nothing is moving as fast as marketing these days. Every day is different, the rules are changing, the media is changing, the customers are changing, and we are doing all this in the most challenging economy since the great depression.

Advanced Segmentation Saved My Life

OK, well not really saved it… but GA advanced segmentation really can allow you to turn back the clock and look like a hero in the process. In typical GA campaign tracking you must define a goal page or event that will be associated with a campaign (like a sign up page or thank you page) and then associate this goal with a specific profile.