Bill often describes his role as “the guy in charge of making everyone smarter.” Patton has developed, established and maintained several worldwide online communities that unify and bring recognition to large groups with common interests and goals.

Prior to joining hmc2, he was director of marketing at Concept2 where he was instrumental in building a loyal Internet community comprising many thousands of members and spanning 93 countries.

Veronica Williams, hmc2 President, comments that, “Bill’s experience translates into a keen ability to determine the precise consumer attributes that will fuel an interactive system. He has established a track record rich with consistent #1 placement in organic searches for our clients. Plus, he plays really well with others!”

Prior to joining hmc2, Robbie was Associate Creative Director at Kelliher Samets Volk in Burlington, VT. She played a leading role on such brands as Unicel, King Arthur Flour, Crane, and Efficiency Vermont and also served as Creative Director on the National Grid account.

Previously, Robbie was Creative Director at Evergreen Advertising in Middlebury, VT. With a focus on results-driven creative, she spearheaded efforts for Transamerica, New York Life, Met Life, The Equitable, Blue Cross Blue Shield of Florida, GE Financial  and Colonial Williamsburg.

hmc2 is a full-service advertising agency that specializes in leveraging traditional and interactive strategies to create effective marketing solutions to business problems. Clients include Smugglers’ Notch, BlueCross Blue Shield of Vermont, Green Mountain Power, VSAC and Vermont Yankee.

Together, we won a Platinum Hermes for www.vsacroadmaps.org, a microsite (and widget) that parents and high school students can use to get tips on how to plan (and pay) for education beyond high school. We also won a Gold Hermes for our VSAC Voices Campaign, which was an integrated marketing effort designed to mobilize VSAC’s various constituents to ultimately influence Vermont’s congressional delegation. And, last but not least, we won Honorable Mention for www.vsacnews.org. We helped build this new site, but it really is the hard work of our VSAC partner, Irene Racz.

There were over 3,600 entries from throughout the United States and several other countries in the Hermes Creative Awards 2010 competition. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the
profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 144 categories in seven forms of media and communication efforts- advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.