Why do you only show pictures of the hmc2 directors at play?
OK – so maybe this isn’t exactly what we meant when we asked for your marketing questions, but since we get this one a lot, it’s worth answering. It has to do with our brand as a marketing agency.
When you go to an ad agency’s web site, you’re going there because you want to learn [...]
Should I buy Google ads on a CPC or a CPM basis?
Likely this is the most ubiquitous of marketing questions. The answer is, it depends. Ad campaigns perform best when you select the bidding option that most closely aligns with your marketing goals. The most common bidding option, Cost-per-click (CPC), is the perfect tool when your goal is to drive a specific action, like Buy, [...]
When you’re thinking about how to allocate funds between traditional and “new” media, there isn’t a one-size-fits-all answer. But, there is proven process that will help you make that determination.
Measuring the financial impact of a Facebook presence
One of the most common questions I hear in social marketing conferences is
How much time should I allocate to using social marketing tools?
Without knowing the contribution Facebook (and other social media) are making to your bottom line this can be an impossible question to answer. It will likely be impossible to know exactly what Facebook [...]
Choosing a marketing partner is never easy. But this should make it a little easier. Just ask your tough marketing question here. Come on. Give us your best shot. Then see what we come up with. It’s a pretty good way to find out how we think. And to decide if we’re a good fit for you.
