Green Mountain Power – “Smart Grid” Web Video Series

• The Challenge: Educate Green Mountain Power customers about what Smart Grid is, why it’s necessary, and what are the benefits of its use.

• The Solution: A web video series that uses the GMP signature brand element, the power cord, as a bridge to tell consumers what smart grid is and how it can benefit them. The series breaks out the “what it is,”“why it’s necessary,”and “what are the benefits,” of Smart Grid into three short, easy-to-follow videos that build upon each other, within a medium that makes it easy to learn from and share.

The first video in the series, “Dilemma,” is shown in the slideshow above.
“Smart Grid” is the second in the series.

“Possibilities” is the third in the series.