Vermont Yankee – Real Testimonials Campaign

The Challenge: The license renewal process required Vermont Yankee to build trust in a challenging political and media environment.

The Solution: Provide an authentic platform for employees and supporters to tell their story. The campaigns featured testimonials from Vermont Yankee employees (IAMVY) and supporters (VT4VY) telling their personal stories of the safety, reliability, and impact on the community that Vermont Yankee has. The IAMVY employee testimonial campaign had a dramatic impact on supporters between June 2010 and August 2010. During that period of time, the support went from 39% to 46%. The VT4VY campaign maintained a support level of 46% during some very challenging events including one of the most vocal opposition leaders being elected governor, the Fukushima disaster and Entergy filing a federal lawsuit against the State of Vermont.

IAMVY Radio Commercial