Veronica Williams, President and Managing Director

She’s smart. She’s quick. And she’s built with nerves of steel.

You have to be when “fun time” means going from zero to over 35 miles per hour in less than 200 feet on the back of an 1,100 pound animal. Translate those skills to “work time” and you have a natural leader with the keen ability to make informed decisions and access the impact of whatever’s in front of her in the blink of an eye. Not too shabby. In fact, this competitive barrel racer has been able to attract and grow some of the best agency talent in New England. Of course, more than 20 years experience marketing some of Vermont’s top brands (Smugglers’ Notch Resort, VSAC and Vermont Tourism and Marketing, to name a few) helps, too.