Vermont Captive Insurance

Case Study

Services Used

  • Email marketing: E-newsletter
  • Web design and maintenance
  • Pay-per-click online advertising
  • Google Analytics management
  • Print ads

Results

hmc2 developed a program that leveraged both web and email to effectively reach a geographically diverse audience in a measurable and cost effective fashion.

Vermont Captive is a state agency that promotes the State of Vermont as a base for Captive Insurance Domiciles. Companies that choose Vermont as their domicile location contribute significant tax revenues to the state in the form of taxes paid on premiums and fees. The combination of tax revenue, high quality jobs and low environmental impact have led many states to actively promote their respective states for domicile location.

As more states have realized the benefits of reaching out to the Captive Insurance market, the need for Vermont Captive to engage and creative and personal forms of communication has increased.

Vermont Captive