Vermont Student Assistance Corporation

Case Study

Services Used

  • Print Design
  • Direct Mail
  • Radio Production
  • Production Services
  • Media Placement

Results

Overwhelming phone response - higher than VSAC had ever experienced. Up to 40% increase in workshop attendance.

VSAC, the Vermont Student Assistance Corporation, assists Vermonters in financing higher education, as well as consolidating their education debt. In a time of increasing competition, and some bad press surrounding lender relations with colleges and universities, VSAC needed a campaign to bring together their divisions and offerings, raise overall program awareness and communication features and benefits in an understandable fashion.

hmc2 engaged print, direct mail, and radio to launch a campaign, which brought together the overall VSAC brand, while allowing each division to shine.

Vermont Student Assistance Corporation Case Study Sample